About the role
Please find below the JD points for Media Analyst position:
1. Plan and execute paid social media campaigns aligned with client/business objectives.
2. Manage campaigns across Meta, TikTok, Snapchat, Pinterest, DV360 and other platforms
3. Develop campaign structures, audience strategies, targeting, budgets, bidding, placements, and optimization plans.
4. Monitor campaign performance and proactively identify opportunities to improve CPM, CPC, CTR, CPA, CPL, ROAS, conversions, and other relevant KPIs
5. Manage campaign budgets and ensure effective pacing and utilization.
6. Stay updated on changes in social media platforms, DV360, advertising products, algorithms, policies, and measurement solutions.
7. Support forecasting, media planning, campaign projections, and post-campaign analysis.
8. Identify testing opportunities across audiences, creatives, formats, placements, and bidding strategies.
9. Maintain strong relationships with respective account managers and stakeholders
10. Good knowledge of campaign tracking, pixels, conversion APIs/events, and attribution.