About the role
reated and maintained Adobe Analytics solution design documentation (SDR) and detailed technical specifications, including data layer, events, eVars, props, and success events.
Implemented Adobe Analytics using Adobe Experience Platform Web SDK (Web SDK) through Adobe Launch / Tags, including data collection, XDM mapping, event configuration, and validation.
Collaborated with business and technical stakeholders to translate business requirements into analytics tracking specifications and implementation plans.
Performed end-to-end analytics validation and troubleshooting using Adobe Experience Platform Debugger, browser developer tools, and Adobe Analytics reporting.
Supported analytics tagging, QA, release validation, and ongoing optimization across web properties.